Legendary Gold Limited in collaboration with the African Union Commission, Embassy of Nigeria to Ethiopia, Pristine Marketing Group and Studio 1888 EC is pleased to invite you to the 2023 edition of Africa Celebrates in Addis Ababa, Ethiopia. Africa Celebrates is a series of Pan-African events put together to celebrate African rich diversified cultural heritage and successes in all human endeavors captured in the arts, music, dance, cuisine, fashion, films, innovation & technology, business etc

2023 Theme

In line with the African Union theme of the year, the theme of Africa Celebrates 2023 is Achieving African Integration Through Arts, Culture, Heritage & Business Leveraging on AfCFTA Implementation. 


  • To celebrate Africa’s unity in diversity by encouraging integration through our rich cultural heritage which can be explored as a catalyst for our social economic growth
  • To encourage us to patronize made in Africa by eating our food, wearing our clothes, watching our films, appreciating our arts, crafts, music and dance.
  • To promote intra and inter African trade and tourism with the goal of supporting and empowering women and youths in creating wealth

For Our Guests:

We are anxiously waiting in Addis Ababa, Ethiopia to welcome you to the real African hospitality at Africa Celebrates 2023. It will be a special experience from the moment you get off the plane. It will all be magical and memorable encounters every day for all our August guests.


For all Participating African Countries:

You will be expected to put your best foot forward by using the Africa Celebrates platform to showcase your well-known entertainers, innovators, fashion designers, chefs, artists, films and entrepreneurs to the global audience while doing business in the process. It will also give you the platform to market your touristic and business opportunities while exhibiting products made in your countries


For Africans in the Diaspora:

This is a welcome back home call for business and pleasure for our brothers and sisters outside Africa. Africa Celebrates gives you the opportunity to connect back to your roots. While experiencing our rich and diversified cultures, it will at the same time give you the platform to explore various business opportunities with business players who will be attending the business forums from across Africa. Heed the call back to the motherland.


Those Who Should Participate:

All African Union member states: African Embassies in Addis Ababa, Ministries of Foreign Affairs, Art, Culture, Tourism, Trade, Investment, Infrastructure, Innovation & Technology, Film commissions or corporations, Tourism Boards, Copyright Commissions, Export Promotion Councils/Commissions, Chambers of Commerce & Industry, International Organizations, Continental & International Development Partners, RECs, Chefs, Dance Troupes, Music Artists, Music Producers/Directors, Actors, streaming platforms, Painters, Young Innovators, Captains of Industry, Fashion designers and entrepreneurs, SMEs, Tourists, African and International business people etc


Participation in 2022

Africa Celebrates 2022 had 32 African countries participating. 11 countries participated as delegations while the other 21 were individual participants. More countries have expressed interest to participate in the 2023 edition